ZARF Lifestyle, contemporary bridal wear by the very talented creator and designer Massuma Namjoshi showcased its all new bridal fusion collection at a ‘Weddingz show at The Club’, on 14th October’ 2018. The collection was set to present a refreshing take on the bridal wear by the designer.
At the wedding show, walking the ramp were actresses Rakshanda Khan, Tasneem Rerula, and Aarti singh. Also present was actor Kashmera Shah, Ronit Roy, Shefali Shah who graced the evening.
ZARF’s inspiration is derived from nature, the brand loves playing with fabrics, all the apparels at Zarf reflected handwork, various cuts and out of the box colour combinations to suit every palate. To them fashion is comfort.
Women experiment and settle with their personal comfort level and how they want to carry themselves. At ZARF, the apparels help them strike a balance looking stunning and feeling fabulous. Every silhouette is curated to bring out your personality and show your real side.
When it comes to bridals, unlike olden days where there was a formula for what a bride should wear, this trend is becoming a history. Today’s modern brides demand new and outstanding look. Most of their pieces are where they strike a good balance between tradition and modern. We are beginning to see a little teaser of what to expect from Massuma Namjoshi’s Zarf’s bridal fusion collection.
Designer Massuma Namjoshi shares, “ Zarf is curated for the women of today – contemporary, elegant, sophisticated with a taste of class and richness. From the cuts, designs and fabrics everything is carefully selected to make sure the eyes don’t go off the bride right until the end. AT the wedding show we put out some of our beautiful pieces for beautiful pieces for brides and young girls to make them look like angels . I am so thankful to the lovely ladies Rakshanda Khan, Tasneem Rerula, and Aarti singh who walked the ramp . They looked mesmerizing in the collection. The Wedding Show 2018 was indeed the best partner to showcase our collection”
Zarf has their exclusive store located at the most prominent yet calm location at the 10 JVPD.