Designer Althea Krishna pays an artistic ode to demonetization  At LAKME FASHION WEEK S|R 2017


Hyderabad based designer Althea Krishna was exhibiting her new line at Lakme Fashion Week S|R from 1st – 5th February 2017 at Jio Garden, BKC, Mumbai.

Inspired by the move towards demonetization that is set to alter the paradigm of the Indian economy, designer Althea Krishna associated with India’s leading fashion talent and tech platform, 6Degree has launched a brand new collection. Her quirky line of clothes has been created using the print of the old 500 and 1000 rupee notes combined with the fresh colours of the newly introduced currency. The collection pays a tribute to the outmoded notes for enabling so many transactions and fulfilling so many dreams until November 2016 while simultaneously looking to the future by infusing hints of the new currency.


Althea’s new collection has been created using 60% organic cotton weft and 40% Tussar silk warp for the sheen.The fine silhouettes depicted in vintage style are ideal for every age group to adorn during the summer season.


Commenting on her new line, Althea, owner of eponymous label Althea Krishna said, “I am anxious and excited to exhibit my latest collection at Lakme Fashion Week. All my designs have traditional Indian roots and bold cuts. I hope my bold and edgy collection is appreciated.Ever since the move of demonetizing INR 500 and 1000 notes was announced, I have been inspired to come out with my new collection. Moreover, since summer is around the corner, I thought it would be a good idea to start it with a collection that is wearable and also has a touch of vintage to it”.

Indian fashion designer Althea Krishna has been selling designer clothing under her label “Althea Krishna” since 2012.  Having acquired a fashion diploma from Hamstech Institute, Hyderabad, she created a niche for herself in fusion, contemporary and bridal wear using exquisite Indian embroidery through Gota, Mirror, Zardosi, Bead and Thread work. The finesse of her creations comes from the quality of materials used, and her right choice of fabrics weaved together in a perfect color combination that brings out the best in the woman wearing it. Althea is quickly becoming popular forher timeless fashion collections for pret, bridal wear, and couture wear.


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