American Vision opens its stores in India‏

American Vision is the largest Optical network in Pune and is expected to reach 200 stores in Maharashtra by end of this year.  American Vision, with an aim of creating Eyewear & Eye Care Destination on Franchisee driven Hyperlocal platform in Optical Industry ,  is expected to reach  over 10000 stores within next 3 – 5 years time

American Vision has very successfully brought Independent Optical Stores under an umbrella there by giving super fast service, trial , after sales facility to Ecommerce Consumer in stores   apart from super fast delivery from  the next door optician.

Mr. Ajay Kashikar ,Narendra Yadav  who have in the past worked with companies like Samsonite , Blue Star , Luxottica  are the people  behind  American Vision.

Eye wear market in India is highly unorganized and fragmented with presence of large no of small and regional players. Many Opticians boost  being in the 2nd or 3rd generation in the business and have large loyal customer base. This customer base comes handy and American Vision is providing Omni Channel  advantage  to these customers.

Optical Industry is growing @ 15-20% annually and is expected to grow at the same rate. Titan Eye  & Vision Express  are  the only well penetrated National Players  apart from   GKB , Himalaya , Lawrence & Mayo  also are present with 60-80 stores in selected part of the country.  Lenskart is only the home grown E com player operating in this segment.

Independent opticians with very strong relationship with their clients are holding on their business however are now feeling the pinch due to change in retail environment.

As per our estimate   around 30 -40% % of the total Indianpopulation needs correction in Vision , however only 10-15% people only go for it offering huge business opportunity in the prescription eyewear market.  Changing Lifestyle , extended hours of working , Work pressure , hypertension , watching TV in low light are some of the reason which affects eye sight.

As per ASSOCHAM Indian Eyewear market size is estimated to be 43,000 Cr.  Recently modern large format stores like Shoppers stop , Lifestyle have also aggressively started selling sunglasses and optical frames.

With the new format in retail and with e-commerce changing its approach, American Vision will definitely change the format of eye wear in India.

get in touch with Mr. Ajay Kashikar / Narendra Yadav – Founders on / + 91 98507 22573 for further details.


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