NRI Natasha Mudhar, directs campaign to promote UN’s Global Goals campaign to 1.2bn people in India // eradicate global poverty by 2030 // supported by Aamir Khan, Akshay Kumar, Hrithik Roshan, Bill Gates, Malala, Jennifer Lawrence
Sterling is delighted to be directing the India strategy for The Global Goals campaign.
Conceived by renowned filmmaker and founder of Comic ReliefRichard Curtis for the United Nations, The Global Goals campaign aims to reach 7 billion people in 7 days with news of the Global Goals for Sustainable Development.
This unprecedented effort – which exists to both make the goals famous and push for their full implementation – will culminate on 25th September at the UN when 193 world leaders adopt the Global Goals, a series of 17 ambitious targets to end poverty, fight inequality and injustice and tackle climate change for everyone by 2030. This initiative is supported by a variety of existing campaigns including Project Everyone, action/2015 and Global Citizen.
Supporting the campaign from India include A R Rahman, Aamir Khan, Akshay Kumar and Hrithik Roshan and from across the world Bill and Melinda Gates, Cate Blanchett, Daniel Craig, Jennifer Lawrence, Jennifer Lopez, Kate Winslet, Meryl Streep, Malala Yousafzai, One Direction, Her Majesty Queen Rania Al Abdullah of Jordan, Richard Branson, Robert Pattinson, to name but a few.
Sterling Media’s mandate is to develop a locally relevant India Strategy for The Global Goals campaign, providing creative consultancy, project management, coordination, production and execution services in relation to the delivery of the campaign in India across celebrity, media, government, and corporate.
ABOUT THE GLOBAL GOALS CAMPAIGN
On September 25th 2015, at the United Nations Headquarters in New York, 193 world leaders will commit to 17 Global Goals to achieve three extraordinary things in the next 15 years. End extreme poverty, fight inequality and injustice, fix climate change. If the goals are famous, they won’t be forgotten. Everyone needs to know about the Global Goals for Sustainable Development and so the Global Goals campaign – with Global Citizen, action/2015, and UN agency partners – aims to reach 7 billion people in 7 days. Founded by Richard Curtis in partnership with the UN, the Global Goals campaign is the biggest-ever collaboration of NGOs, global brands, public figures, educators, sports clubs, faith leaders, TV and radio broadcasters, cinema advertisers, telecoms operators, digital and social media platforms, creative and media agencies, publishers, space organisations, artists and grassroots organisations.
ABOUT GET LIT
Get Lit – Words Ignite builds scholars, not statistics, by engaging urban youth in classic and spoken word poetry, in Los Angeles and beyond. Their poets have travelled to the Hollywood Bowl, the Library of Congress, and even the White House, as ambassadors for art and social consciousness. Join the #LiteraryRiot at www.getlit.org