Upen Patel wowed the crowd with his charming looks and walked the ramp for Brown Bows

Boys’ fashion clothing label BROWNBOWS officially launches its website at IKFW


With the official launch of its website Brown Bows made its debut into the world of boys’ fashion by showcasing its collection at the India Kids Fashion Week 2015 on Saturday at The Lalit, Mumbai.

Showstopper Upen Patel wowed the crowd with his charming looks and walked the ramp for Brown Bows along with child showstopper Shivansh Kotia of Yeh Risha Kya Kehlata hai fame.

Kids of celebrities including Vikas Bhalla, Alesia Rout, Sudhanshu Pandey, Tanaaz Currim and Deepshikha Nagpal also got the feel of the fashion runway as they walked for Brown Bows. Theatre personality Vandana Sajnani was also present at the event.

Brown Bows’ mascot- a mountain lion- that was unveiled at the event entertained the kids with its funny dance moves.

Vidhi Sheth, the founder of Brown Bows- a brand which caters to boys aged 2 to 8 years- kept it simple yet classy by sticking to the spring, summer and winter collection for the boys with the theme Boys’ Day Out.

“Finding perfect clothes for my son was never easy. That’s how Brown Bows was born with the idea to make boys’ clothing as fashionable as girls’. Bow ties are worn by gentlemen and at Brown Bows we create clothing for the future gentlemen,” said Vidhi.

Their collections included contemporary, fashion correct products and signature pieces that are a staple for every boy’s wardrobe. The brand embraces a youthful, infectious spirit and the freedom to express individual style.

While talking to the media Upen Patel said, “It was fun walking for Brown Bows among these boys who know their style statement. Brown Bows has really made boys look fashionable. Their website www. brownbows.com is easy to use and even kids can buy.”

Thrilled after walking the ramp Shivansh told the media, “I loved what Brown Bows gave me to wear for the show and I am going to make sure I take this home. It is so comfortable and stylish.”

Talking about her association with IKFW Vidhi said, “We are so proud to be associated with this prestigious event which is dedicated to kids’ fashion. IKFW has proved to be the perfect place for our launch.”

With clean and confident team, comfortable and accessible attire and classic and modern approach, Brown Bows is redefining Boys’ Fashion just for your young ones.

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