India Kids Fashion Week : Innocence Charms the Audience

A Fairytale ending – India Kids Fashion Week Day 2 concludes on a high note

~ Upen Patel, Gautam Rode, Guthi and many others were seen dazzling the ramp ~

The final day of India Kids Fashion Week 2015 in Mumbai witnessed renowned designers and brands showcasing their range of exclusive apparel for kids. The children looked ready to conquer the world as they walked the ramp with utmost elegance looking spectacular in their respective shows. The shows on Day 2 included Barbie, Pooja Jhunjhunwala for PARA, Kidzania Parade, Era creation, Max Retail, Brown Bows, Oks Boys and Vikram Phadnis. The event was attended by renowned stalwarts from the fashion industry, celebrities, supportive parents and joyful children.

 

After a fun-filled first day, the final day of the India Kids Fashion Week in Mumbai was even more magical and exciting. The revelers on the first row were seen cheering the confident and talented kids who were accompanied by celebrities on the ramp. The event provided an ideal platform for designers to showcase their exquisite creations for kids. The event did not just see designers showcase their kids’ creations, but brands as well who displayed apparel, shoes, toys, accessories and lots more.

Day 2 started with the brand Barbie showcasing some lovely creations from their new collection. Barbie has been an iconic brand for more than 50 years and has been extremely popular amongst young girls. She has always encouraged little girls to live their dream which is synonymous with their brand message, “With Barbie, Anything is Possible.” The collection at IKFW highlighted Barbie’s signature style through its themes which are pink, playful, iconic, luxe and full of sparkle-shine called Born to Bloom, Hello Malibu, Pinkerrific, Sweet Socialite. The range

includes casual dresses, tops, tees, skirts, a perfect amalgamation of fashion and comfort for girls. This range is readily available at leading retail stores and at Barbie Stores across the country. Popular child star, Amrita Mukherjee walked the ramp looking lovely in her attire from the Barbie collection.

Para is a company started by duo sister- Pooja Jhunjhunwala and Rachna Pujara. Both sisters have worked under ace designers like Arjun Khanna, Payal Singhal, Rocky S, and currently working for Dubai based designer ‘ Varoin Marwah.’ Para deals in designing high couture and casual wear for boys between the age groups of 2 to 10 years. They displayed some stunning creations from their collection leaving the audience spellbound.

Kidzania is the global indoor theme park for kids aged between 4 to 16 years. Kidzania is built like a city across 75,000 sq. ft. where children can independently explore and choose to role-play from 90 exciting careers like a pilot, surgeon, radio jockey, chef, fire-fighter and many more. Kidzania emulates the workings of a city with a functioning economy and its own currency. Currently, there are 18 Kidzania facilities in 15 countries. Rohit Verma was seen walking the ramp with his kid for Kidzania.

Pooja Creations’ ERA, barely a 10 year old brand has a pan India presence in more than 700 premium MBO’s and chain stores. The brand is also internationally present in parts of UK and Canada. The brand is the brain child of Mr. Nikhil Furia & Amit Furia, who in 2005 decided to backward integrate from retailing and start manufacturing premium ethnic wear for girls and have never looked back since. Renowned actress Smita Bansal was seen encouraging little kids while she looked splendid walking the ramp for ERA.

Max Fashion, the leading international fashion brand present in 16 countries has over 110 stores across 45 cities in India. The one stop fashion destination for the entire family, Max is committed to the brand vision of democratizing fashion and pioneered the concept of value fashion in the country by offering the discerning shopper a vast choice with international fashion and quality with formidable apparel, footwear and accessories. Rishabh Sinha and Nasir Khan were seen encouraging little boys as they walked the ramp with style.

Brown Bows is redefining Boys’ Fashion- It is the quintessential expression of the brand brought to life through iconic clothing. It was founded by Vidhi Seth, who launched the brand as a result of the passion, determination and a desire to do things her own way. The collection include contemporary, fashion correct products and signature pieces that are a staple for every wardrobe. Our brand embraces a youthful, infectious spirit and the freedom to express individual style. Showstopper Upen Patel wowed the crowd with his charming looks and walked the ramp for Brown Bows along with child showstopper Shivansh Kotia of Yeh Risha Kya Kehlata Hai fame. Kids of celebrities including Sudhanshu Pandey, Tanaaz Currim and Deepshikha Nagpal also got the feel of the fashion runway as they walked for Brown Bows.

OKS Boys & Juniors is a brand that pride themselves in bringing innovative concepts to the fore, designed exclusively for little boys. They have added a fun element to the kids wear business and have carved a niche for themselves in the children wear segment. Exclusively engaged in innovation with children wear, they have consolidated their status ever since, and are known for their fun, colourful and quality designs. Gautam Rode accompanied the kids as the showstopper for OKS Boys & Juniors.

The show concluded with the showcase of a spectacular collection by celebrity designer Vikram Phadnis. Having been associated with the fashion industry for many years now, Vikram has designed for many celebrities like Malaika Arora Khan in the past. The little kids looked absolutely fabulous in his creations at IKFW 2015. Ace comedy prodigy, Guthi walked the ramp for Vikram Phadnis and was seen having a great time with the kids on the ramp.

Speaking on the last day of India Kids Fashion Week, Manoj Mahla, Director of CraftWorld Events Pvt. Ltd said, “We are grateful for all the support we have received for the third season of India Kids Fashion Week. We have received an overwhelming response from partners, designers, parents and kids who have contributed towards making this season larger than life and we look forward to taking this platform to greater heights year on year”

Mr. Deepak Choudhary, Senior Vice-President, Event Capital said, “The third edition of India Kids fashion Week in Mumbai has been a huge success. Our aim has been to provide a platform to designers and brands to showcase their designs and offerings in the emerging fashion market for kids wear. After a successful third season, we now look forward to a fabulous fourth season of India Kids Fashion Week.”

India Kids Fashion Week is a platform where brands and designers can establish a presence and reach the untapped market of kids fashion by displaying Apparels, Toys, Accessories and a lot more.

 

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