“Ghanasingh BE TRUE celebrates 108 years and moves from Heirloom to Haute Couture”
Gautam Ghanasingh launches his new couture collection “Maheka Mirpuri for Ghanasingh Be True” tonight with Karisma Kapoor adorned in couture jewellery pieces from the collection. This innovative collection is an amalgamation of Maheka’s contemporary style with Ghanasingh Be True’s illustrious heritage that spans over 108 years in the jewellery industry.
Ghanasingh Be True, celebrates 108 years and is known for innovation, quality and craftsmanship. Gautam Ghanasingh – Creative Consultant, Ghanasingh Be True communicates this rich culture of jewelry designing legacy along with his detailed design and production ability to take the brand to international dimensions giving us a collection based theme every quarter.
One of his interesting collections for 2013 is ‘Maheka Mirpuri for Ghanasingh Be True’. With this high end fashion jewelry line he launches Maheka Mirpuri, a known name in fashion world into the jewelry industry. This collaboration with Maheka Mirpuri is all set to instigate the brand to the next level and project them as the contemporary jewellery brand to watch out for. The inspiration for this collection is an amalgamation of Ghanasingh Be True’s illustrious heritage with Maheka’s contemporary style.
Gautam Ghanasingh has a penchant for creating timeless jewellery using cutting edge design techniques. Each and every piece in this collection is the perfect combination of traditional classical design and haute couture fashion. Classical elements have been given a contemporary twist, something that has been an integral part of the brand’s core design philosophy from the very beginning. Some of the most striking pieces of this collection are the elegant pearl pieces, black and white classics and the more elaborate hammered gold and un-cut diamond pieces.
Karisma Kapoor is the show stopper of our launch and would be wearing a Ghanasingh Be True classic jewelry piece to reveal its beauty by showcasing the beautiful uncut rani haar with an uncut diamond choker. Karisma with her beauty and elegance is chosen for her karisma to wear the elegant collection. This detail exclusive piece strikes the right balance between tradition with modernism in a unique way by bringing together Uncut Diamonds, Cabachon Emeralds, Hammered Gold and South Sea Pearls.
The power packed launch of this collection would be attended by film stars, political big-wigs, corporate honchos and other who-is-who of Mumbai city.