It’s celebration time at the powerhouse of fun and laughter. The pioneering channel in the kids’ entertainment genre, Cartoon Network, has been awarded the coveted ‘Superbrand’ award by ‘Superbrands’, an independent global organization that selects winning brands basis their excellent work. The selection is done by thousands of consumers, highly reckoned professionals from the Indian advertising, media, marketing and corporate world.
Drawing from the world’s largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, Cartoon Network expanded its portfolio this year to include original series such as Ben 10: Omniverse, The Amazing World of Gumball, Adventure Time and Roll No. 21. Despite the increasing competition in the kids’ TV entertainment space Cartoon Network continues to be the kids’ favourite entertainment channel. The channel now reaches more than 32.5 million viewers.
Commenting on this occasion, Siddharth Jain, Managing Director, South Asia, Turner International India Pvt. Ltd., said, “We are extremely honoured to be felicitated with the prestigious ‘Superbrands’ award. This is truly an endorsement of the valuable association that exists between Cartoon Network and its audience. It will be our endeavour to continue providing an enriching brand experience thereby reinforcing Cartoon Network’s commitment to offer quality content while keeping intact the fun element.”
Cartoon Network recently launched the 11th edition of the ground-breaking kids’ survey titled Cartoon Network New Generations™. First unveiled in India in 2001, this study remains the largest kids’ research study in India analysing the evolution and future trends of Indian kids, including their behaviour, attitudes and preferences.
The popularity of Cartoon Network extends well beyond television. Cartoonnetworkindia.com is the leading kids’ website in the country receiving over 5 lakh unique viewers every month. Mobile games based on Ben 10 and other characters are equally popular and receive staggering download numbers. Furthermore, on-ground events such as Toon Cricket attract thousands of enthusiastic children across the country. It is for these reasons and many more that Cartoon Network is a powerhouse of fun and laughter and, once again, a Superbrand!